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La révolution Google: Comment les moteurs de recherche ont réinventé notre économie et notre culture
La révolution Google: Comment les moteurs de recherche ont réinventé notre économie et notre culture -

Comment envisager un monde où chaque clic est stocké à jamais ? Quelles sont les vraies raisons de la réussite de Google ?

Devenue passerelle instantanée vers la connaissance, plus efficace qu'aucun de ses concurrents, Google est utilisée par des centaines de millions de personnes en quête de réponses à leurs besoins et désirs, à leurs peurs et obsessions. Elle constitue une gigantesque base de requêtes, que l'auteur a baptisée la "Base de données de nos intentions". Cette dernière, croisée avec d'autres, devient une mine d'or dont toute organisation - notamment gouvernementale - rêve de s'emparer.

Ce livre retrace de l'intérieur le triomphe de Google et met en perspective toute l'histoire des technologies de recherche. Avec lucidité, l'auteur analyse leur énorme impact sur le marketing, les médias, la culture pop, les rencontres, l'emploi, le droit international, les libertés individuelles.

Traduit par Dov Rueff avec la contribution de Sébastien Blondeel.

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